U-1: Introduction to Marketing

U-2: Marketing Management Orientation

U-3: Consumer Markets and Consumer Buyer Behavior

U-4: Customer-Driven Marketing Strategy: Creating Value for Target Customers

U-5: Products, Services and Brands: Building Customer Value

U-6: Marketing Channels: Delivering Customer Value

Introduction

Marketing creates and delivers customer value. This module covers marketing fundamentals and orientations, consumer buyer behaviour, customer-driven strategy, building value through products, services and brands, and marketing channels.

Learning Outcomes

On completion, learners will be able to:

• Explain core marketing concepts and orientations
• Analyse consumer markets and buyer behaviour
• Develop customer-driven marketing strategies
• Manage products, brands and marketing channels

U-1: Introduction to Supply Chain Management

U-2: Strategic Supply Chain Management

U-3: Customer Focus in SCM

U-4: Management of Supply Sources

U-5: Stores Management

U-6: Managing the Supply Chain Function

Introduction

Supply chains connect a business to its customers. This module covers supply chain fundamentals, strategic SCM, customer focus, managing supply sources, stores management, and how to manage the supply chain function effectively.

Learning Outcomes

On completion, learners will be able to:

• Explain core supply chain concepts
• Apply strategic supply chain thinking
• Manage suppliers and supply sources
• Run stores and the supply chain function

U-1: Role, Responsibility & Competency of People Manager

U-2: Recruitment & Selection

U-3: People Development

U-4: People Engagement

U-5: People Monitoring & Supervision

U-6: Performance Management

Introduction

People drive business results. This module covers the role and competencies of a people manager, recruitment and selection, people development and engagement, monitoring and supervision, and managing performance.

Learning Outcomes

On completion, learners will be able to:

• Explain the people manager's role and competencies
• Recruit and select the right people
• Develop and engage employees
• Supervise staff and manage performance

U-1: Project Management Context

U-2: Project Scope Management

U-3: Project Schedule Management

U-4: Project Quality Management

U-5: Project Resource Management

U-6: Project Stakeholder Management

Introduction

Organisations deliver change through projects. This module covers the project management context and the management of scope, schedule, quality, resources and stakeholders to deliver projects on time and to standard.

Learning Outcomes

On completion, learners will be able to:

• Explain the project management context
• Define and control project scope
• Plan and control project schedules
• Manage quality, resources and stakeholders

U-1: Introduction to Financial Management

U-2: Financial Statements, Cash Flow, and Taxes

U-3: Analysis of Financial Statements

U-4: Time Value of Money

U-5: Working Capital Management

U-6: Financial Planning and Forecasting

Introduction

Sound financial decisions underpin business success. This module covers financial management, financial statements, cash flow and taxes, statement analysis, the time value of money, working capital, and financial planning.

Learning Outcomes

On completion, learners will be able to:

• Interpret financial statements and cash flow
• Analyse performance using financial ratios
• Apply time value of money concepts
• Manage working capital and plan finances

U-1: Fundamentals of Total Quality Management [TQM]

U-2: Methods of TQM

U-3: Quality Costing & Benchmarking

U-4: Process Management and Improvement

U-5: Quality Culture and Learning

U-6: Quality and Productivity

Introduction

Quality builds customer loyalty and efficiency. This module covers TQM fundamentals and methods, quality costing and benchmarking, process management and improvement, quality culture, and the link between quality and productivity.

Learning Outcomes

On completion, learners will be able to:

• Explain TQM principles and methods
• Apply quality costing and benchmarking
• Improve processes using quality tools
• Build a quality culture that lifts productivity

U-1: Creativity, Innovation and Leadership

U-2: Fostering Creativity in Team Members

U-3: Creativity and Innovation Tools

U-4: Transactional & Transformational Leadership

U-5: Situational Leadership

U-6: Leadership at VUCA World

Introduction

Leaders who innovate keep organisations ahead. This module covers creativity, innovation and leadership, fostering team creativity, innovation tools, transactional, transformational and situational leadership, and leading in a VUCA world.

Learning Outcomes

On completion, learners will be able to:

• Foster creativity in teams
• Use creativity and innovation tools
• Apply transactional, transformational and situational styles
• Lead with agility in a VUCA world

U-1: Managerial Competency: Concept Framework, Models (Lancaster Model, HBR Model)

U-2: Problem Solving & Decision Making

U-3: Conflict Management & Negotiation

U-4: Mentoring & Coaching

U-5: Emotional Intelligence

U-6: Office Politics & Corporate Network Management

Introduction

Effective managers combine skill and judgement. This module covers competency frameworks and models, problem solving and decision making, conflict and negotiation, mentoring and coaching, emotional intelligence, and corporate networks.

Learning Outcomes

On completion, learners will be able to:

• Apply managerial competency models
• Solve problems and make sound decisions
• Manage conflict and negotiate outcomes
• Coach others and navigate office politics

U-1: New Frameworks for Marketing in the Digital Economy

U-2: Tactical Marketing Applications in the Digital Economy

U-3: Introduction to Digital Business and E-Commerce

U-4: Marketplace Analysis for E-Commerce

U-5: Managing Digital Business Infrastructure

U-6: Digital Business Strategy

Introduction

Digital channels are reshaping business. This module covers marketing frameworks and tactics for the digital economy, digital business and e-commerce, marketplace analysis, managing digital infrastructure, and digital business strategy.

Learning Outcomes

On completion, learners will be able to:

• Apply digital marketing frameworks and tactics
• Explain digital business and e-commerce models
• Analyse e-commerce marketplaces
• Develop a digital business strategy

The Final Thesis of the MBA. Learners identify a real brand or business management problem, ideally in their own organisation, research it, analyse data, and propose practical solutions in a professional Action Research Paper.